Paolo De Santis
EGW Chief Technology Officer
it@eurekagroupworld.com

What

Works
Since its conception in 2006, EGW IT has delivered the requirements of clients from the most diverse sectors of industry. Every day we aid global brands, to convert millions of potential customers, via a wide range of multimedia communications, including: web based solutions, mobile communications, interactive retail installations and many others.

While each has challenged us with different objectives, each project has enjoyed one common factor: the prerequisite to produce a campaign that employs state-of-the-art solutions, to excite and motivate their target audience in a way that positively distances them from their competitors.

Accepting these challenges, and delivering campaigns that exceed our client’s demanding expectations, is the determining factor behind EGW IT’s success and the trust developed with these household brands.

Many clients have commented how working with us “Is like a breath of fresh air.” As this is the dictionary definition of ‘inspiration’ we take it as the utmost of compliments!


WEB
The internet plays an ever increasing role in our everyday lives, so it is no surprise that EGW IT has been commissioned to realize a large variety of web-based projects. Each project has invariably stipulated a different goal, objective, subject and target audience; a challenge more than met with a product that demonstrates EGW IT’s unerring dedication to quality and dynamic innovation.

The growth of internet has dictates that no company can now neglect its online presence, as web based promotion is constantly confirmed as the best communication and marketing tool available. The website’s position in a company’s marketing strategy is completely different today to what it was just few years ago – but then so are the demands of web users and potential clients. EGW IT can assist you in maximising your exposure and revenue generation potential through your web pr esence.

Developed by in-house experts, web solutions by EGW IT create an ‘online experience’ – channelling the attention of the user and delivering the online image required by the company. Our team can create an online solution from the creative concept, through to graphic layout, technical and creative management, interaction, 2D and 3D graphic design, animations, video and front-end and back-end functional platforms.

With such a wide variety talent available in-house, we are able to create innovative Fresh Web Concepts that will create an impact which redefines and underlines the image of your company.


BLUETOOTH
Proximity Marketing is recognised as the localised wireless distribution of advertising content within a defined area – but EGW IT takes it one step further! By developing systems that compress information to a fraction of its original size, EGW IT is able to deliver an exciting ‘multimedia experience’ for both our clients and the recipient.

EGW IT’s active transmission systems (BlueLite Points), enable us to not only design a  proximity marketing campaign with a client, but also deliver it directly to their target audience – and then report back with post-campaign statistics.

Temporary campaigns and permanent installations deliver multi-media via Bluetooth connections. The messages are sent to mobile phones and other Bluetooth devices within certain proximity; the reception of the content is the choice of the mobile users. Our BlueLite Point system is capable of capturing all active Bluetooth devices within a 300m. range, enabling EGW IT to send the recipient free images, sounds, video, multimedia brochure, Java/Flash games and other multimedia experiences.


MOBILE
With the vast majority of the population now carrying mobile telephones, (latest figures put the figure at 160% population saturation in the UAE), many companies are recognising the benefit of communicating their campaigns via mobile technology. At EGW IT we continuously explore and develop solutions to keep our clients at the forefront of this fast moving technology sector.

After consultation to determine the most effective route to achieve identified goals, EGW can realise and implement strategies to ensure targets are met. We develop and customise cutting edge application platforms for our clients, in core services like Mobile applications, Mobile gaming, Mobile marketing, SMS/MMS and WAP content.


Oh! Buzz
A glowing testimonial and 3rd party ‘word-of-mouth’ is the best kind of promotion possible, and in most sectors, it is rich seam from which the majority of valuable sales are mined. But how can a company directly reach out to their potential customers in such a manner?

Oh! Buzz is born from the continuous research for new means of communication, with the sole goal of bring brands closer to the end user. The objective of Oh! Buzz is to facilitate publicity and build ‘hype’ around a particular brand, service or product, and generate a self perpetuating momentum at purchaser level.

Through word-of-mouth networking and the employment of professional Bloggers, Oh! Buzz creates a solution that enables a brand to communicate TOGETHER with users, rather than TO users. This switches the focus from ‘attempting to reach a target’, to directly satisfying their requirements.