Abdelkader (Abdou) Lahlali
EGW Chief Marketing Officer
marketing@eurekagroupworld.com
1v1 MATCH RACING tour
Sun, 01 Nov 2009
A new sport event format called - 1v1 MATCH RACING - is officially launched today in Dubai by Francesco Rocco, EGW Founder & Chairman. “ It is a pleasure of the entire EGW to disclose a fantastic international project that has been created secretly for such long time. The 1v1 MATCH RACING tour will start in the 2011 as result of three years of worldwide sport event business case study and optimization. Due to its innovation and the huge Return On Investment (ROI) that the Countries and Advertisers involved will receive, we had to finalize all the legal aspect in terms of logo and tour intellectual property before making the official announcement today. The revolutionary ROI is built in the - 1v1 MATCH RACING - tour that EGW proudly created, is organizing and will manage through all its divisions. Thanks to a deep business study, the tour is custom made for each Country in order to attract more tourism and investment to the Nation hosting the event. All the Countries are invite for bookings and the 2011 calendar will be revealed soon.” www.1v1MatchRacing.com .
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