Eureka Group World > News > IT > Dubai Tennis Tournament

Dubai Tennis Tournament

Mon, 19 Nov 2007

Easy Property Group (EPG), official sponsor of Legends Rock Dubai, a major sporting event on the UAE's sporting and social calendar, enjoyed significant benefits when they employed 'BlueLite' technology at the tennis tournament. Recognising the ability to communicate effectively and efficiently with the thousands of spectators utilising Bluetooth technology, EPG partnered with Eureka Group World (EGW) to 'BlueLite' the entire stadium and surrounding environs. In delivering the marketing solution, EGW was heavily involved in not only the technology installation, but also the design and development of the marketing material and campaign.

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